Benedetta Mazzini was born into a family where art and culture have been part of everyday life: her father was a journalist, her mother is a singer and her brother is a record producer. She started to work as a model at a very early age and, at the same time, embarked on a career as television presenter and the author of music programmes. Benedetta then went into cinema and theatre, but she never forgot her passion for music.
She has been an avid traveller since childhood: attentive, inquisitive, and ever in search of emotions and the desire to learn about new cultures. When she travels, she always strives to blend in with the colours, smells, and customs of the countries she visits.
The moment Benedetta set foot in Africa, it was love at first sight. Over the past thirteen years, between working in radio and television and writing articles, she takes every chance she gets to spend time on the Dark Continent. She has written travel articles for Vanity Fair Italia and conducted a television show called “Africa Benedetta”, illustrating life at safari camps in a sort of on-the-road documentary that was aired by Italy’s RAI 5 in 2010.
These experiences inspired the idea of turning her love for travelling into a structured project and a way of life. This is why in 2012 she founded Wild Places Safaris, a company offering “tailor-made travel” devoted to Africa and safaris.
Ultimate Places is a natural extension of this project, but it is much broader in scope, with the aim of helping customers discover the most exclusive and amazing places on the planet.